Sometimes we are to busy working in our companies that we miss the big picture ideas about our business.  Why do we do what we do?  Why does our company exist?  As company leaders, we need to know the answers to these questions.  We need to care about our company and its mission and vision.  If we don’t care about our company and have a passion for what we do, why should the customer care?

In a video, titled How Great leaders Inspire Action, Simon Sinek gives an engaging presentation describing his model of inspirational leadership.  Using the Wright brothers, Apple, Martin Luther King, and Tivo as examples, Sinek explains that people do not buy what your company does, but why your company does it.  He also encourages you to do business with people who believe what you believe.

Do you know why your company exists?  Do you agree with Sinek’s logic?

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